This policy explains how Fruit'Alive handles personal data in line with Singapore's Personal Data Protection Act (PDPA). We have tried to write it in plain English rather than legal boilerplate.
We only collect what we need to get fruit to your door:
We share the minimum necessary with:
We do not sell, rent or trade personal data to anyone, and we do not share it with advertisers or data brokers.
Order records are kept for five years to meet Singapore tax requirements. Contact details are kept while your account is active, and deleted within 30 days of you asking us to remove them — except where we are legally required to retain an invoice record.
This site uses your browser's local storage to remember your shopping basket and wish list between visits. That data stays on your device and is never transmitted to us. Clearing your browser data will empty your basket.
We do not run advertising trackers or third-party analytics scripts on this site.
Under the PDPA you may ask us to:
Email fruitalive9@gmail.com or WhatsApp (+65) 9677 9341 and we will respond within 30 days.
Order records are held in access-controlled systems and only staff who need them can see them. If a data breach occurs that is likely to cause you significant harm, we will notify you and the PDPC as required by law.
If we change this policy we will update the date at the top of this page. Material changes affecting how we use your data will be notified by email to customers with an active account.
Questions about this policy can go to fruitalive9@gmail.com, or see our contact page for other ways to reach us.